Strategic Planning
STEP1
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RESEARCH

Every strategic media plan starts with a careful examination of the client's overall marketing and communications goals. Market research is integrated into all media planning with no data service or resource left untapped to make sure media plans are as efficient and effective as possible.

 
STEP2
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STRATEGIC ANALYSIS

The size of a media buy has a direct impact on the rates, services and added-value media available to an advertiser. One of our key tenets of media buying is to use the combined clout of the $50 million aggregated spending of PBM’s 75 clients to negotiate the most favorable rates for use by each client.

 
STEP3
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PLANNING

After constructing and negotiating our client's media plan, we then layer added-value, non-traditional media and lifestyle marketing to reach audiences not only where they expect to find messages but also where they are living their day-to-day lives.

 
STEP4
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IMPLEMENTATION

Not all media is traditional. PBM employs experts in sports marketing, direct marketing and promotions to offer these media-enhancing services to our clients. We provide partnership opportunities when it makes sense to match up clients.

 
STEP5
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STEWARDSHIP

Even after the buy is placed, the work continues with a comprehensive media stewardship program comprised of various post-buy analyses and invoice verification procedures.

 
STEP6
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POST ANALYSIS

As an ongoing step, PBM confers with each client to ensure that the media is delivering for the client and that their goals are being met. Media buys are continually updated and modified to account for changes in the client's business.

 
Strategic Planning
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PBM Media House works with both B2B and B2C advertisers to develop a complete understanding of not only our clients’ brands and objectives but also their markets and deeper target audiences. Our range of strategic services includes:

At PBM MediaHouse, we deliver a strategic balance maximizing the combined strength and buying power of our clients with the individualized needs of each account